Terms of Service
Last updated 12 August 2026
These terms govern your use of primecraft.com and every order you place through it. By placing an order you accept them. Please read the section on personalisation — it sets out what you are responsible for and what we are.
Who we are
- Legal name: ⚠ NOT CONFIGURED — set STORE_LEGAL_NAME
- Registered address: ⚠ NOT CONFIGURED — set STORE_ADDRESS
- GSTIN: not registered for GST
- Email: ⚠ NOT CONFIGURED — set SUPPORT_EMAIL
- Phone: ⚠ NOT CONFIGURED — set SUPPORT_PHONE
- WhatsApp: +919920251961
Using this site
You must be 18 or older to place an order, or have the consent of a parent or lawful guardian. If you create an account you are responsible for keeping the password to yourself and for what is done through the account; tell us at once if you think someone else has access to it.
You may not scrape the site, attempt to interfere with it, attempt to gain access to any part of it that is not offered to you, or copy our templates, artwork or product photography for your own commercial use.
Our products
Our pieces are made from real materials — wood, brass, acrylic, steel — and finished by hand. Grain, tone, weight and finish vary slightly from piece to piece, and colours vary between screens. Product photographs show a representative piece rather than the exact one you will receive. Measurements are stated on each product page and are accurate to within normal manufacturing tolerance.
Personalisation
When you enter text into a personalisation form:
- You confirm the spelling. The preview on the product page, the checkout page and your confirmation email all show exactly what will be made. We manufacture the text you submitted, character for character, including its capitalisation.
- You confirm you are entitled to use it. You must not submit a name, mark, logo or phrase that infringes someone else's trade mark or copyright, or that you have no right to use.
- We may refuse it. We will not manufacture text that is unlawful, obscene, hateful, that promotes violence, or that impersonates a person or organisation. If we refuse an order on this basis we cancel it and refund you in full.
- The artwork is generated by us from your text and our template, and is what goes to the workshop. We retain a copy of it against your order so that a damaged piece can be remade.
You keep whatever rights you have in the text you supply. You grant us the licence needed to use it to design, manufacture, package and deliver your order, and to keep the resulting record.
Orders and when a contract is formed
Placing an order is an offer to buy. Our acceptance — and the point at which a contract exists between us — is the order confirmation email we send after your payment is captured. An order acknowledgement on screen is not acceptance.
We may decline an order, before or after payment, if the item is unavailable, if the price or description displayed was materially wrong, if we cannot manufacture the personalisation requested, or if we suspect fraud. Where we decline an order that has been paid for, we refund it in full.
Prices, taxes and payment
All prices are in Indian Rupees and include applicable taxes. The price you pay is the price shown at the time you place the order.
Payment is taken through RazorPay. Your card, UPI or net-banking details are entered on RazorPay's payment window and are never seen or stored by us. Every payment is verified on our servers against RazorPay's signature before an order is confirmed — a payment that does not verify does not produce an order.
If a genuine pricing error is discovered before the item is dispatched, we will contact you and either honour the price or cancel and refund the order. We will not dispatch at an incorrect price and invoice you for the difference.
Delivery, risk and title
Delivery timescales and charges are set out in our Shipping Policy. Risk in the goods passes to you on delivery. Title passes when we have received payment in full.
Cancellation, returns and refunds
Set out in full in our Return & Refund Policy, which forms part of these terms. In short: personalised items cannot be returned for a change of mind once production has started, and anything faulty, damaged, wrong or not as approved is replaced or refunded.
Reviews
If you submit a review you confirm that it describes your own experience of a product you bought. We publish reviews after moderation, against your first name, and we may decline to publish one that is abusive, unlawful, contains personal data about someone else, or is not about the product. You grant us the right to display it on the site; you may ask us to remove it at any time.
Our liability
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be excluded — including your rights under the Consumer Protection Act, 2019.
Subject to that, our total liability arising out of any order is limited to the amount you paid for that order, and we are not liable for indirect or consequential loss, or for loss of profit, revenue or opportunity.
We are not liable for a delay or failure caused by something outside our reasonable control, including strikes, natural events, monsoon or flood disruption, network or courier failure, or an act of government.
Grievance redressal
Our Grievance Officer is named on our Privacy Policy page, together with an email address and phone number. We acknowledge every complaint within 48 hours and aim to resolve it within one month.
If you remain dissatisfied you may contact the National Consumer Helpline on 1915 or at consumerhelpline.gov.in.
Governing law
These terms are governed by the laws of India, and the courts at ⚠ NOT CONFIGURED — set STORE_JURISDICTION have exclusive jurisdiction over any dispute arising from them.
Changes to these terms
We may update these terms. The version that applies to your order is the one published when you placed it. The date of the current version is shown at the top of this page.